The Rawai Beach area in the souh of Phuket offers beautiful views of the neighbouring islands and a great starting point for an island hopping trip. The main attraction for visitors is the beach promenade which is lined with restaurants and the "Sea Gypsies" Fish Market as the beach itself is not a swimming beach but picturesque as the shore is taken up with a good number of long tail and fishing boats.
Rawai is located in Southern Phuket and offers fantastic access to other destinations including Koh Phi Phi for some idyllic island hopping. The seafront is a working harbour and public pier yet you still feel surrounded by nature and is reasonably close to more populated areas such as Patong Beach or Phuket Town.
There are several small karaoke bars and restaurants and as you would expect in Thailand there are small massage shops and souvenir vendors a plenty.
For a more secluded lookout and hangout point, head to Windmill Viewpoint by taxi or scooter for a picture perfect sunset view that doesn't involve jostling through quite so many crowds as at Laem Phromthep Cape.
Spa and Wellbeing
There are many local spa and massage services, one of the best massage salons in Phuket is Phagamast Massage on Soi Saiyuan and Rawai seafront opposite the promenade.
Rawai Beach and seafront
Rawai Beach has very relaxed vibes but is not ideal for lounging, Hat Rawai is a shallow, rocky beach on the east side of Laem Phromthep. Its waters are used as a busy long-tail and speedboat harbour, with seafood grills and local cafe spots lining its low-key promenade.
If you wish to relax on a sandy beach there are two near Rawai, called Nai Harn and Ya Nui both of which are great spots for swimming and snorkelling.
For a fun and easy exploration of Phuket you can catch the newly launched Airport Shuttle Bus along the seafront to other popular spots on the island with picturesque views en route. http://airportbusphuket.com
Set along the beach road in Rawai, the newest and 3rd branch of the eco friendly We Cafe Phuket chain offers late breakfasts, lunch, and dinner with lovely sea views.
Rawai Seafood Market
Famed as having the best seafood in the whole of Phuket. It is the place where locals and expats spend their evenings after sunset, located next to Rawai Pier.
This shady spot on the seafront under the large banyan tree steams clams, grills squid, prawns and lobster to perfection.
Raw Cafe Phuket
A popular roadside health-food cafe, with a creative vegetarian menu and outdoor chill area.
Hock Hoe Lee Coffee
Traditional Phuket coffee style! Uniquely rich in its story, Hock Hoe Lee brings an exotic local touch along with its exceptional quality food and ambience.
Natural Efe Macrobiotic World
A chilled out health food kitchen with healthy plates and an outstanding vegetarian Sunday brunch and new age local shop.
There are a few local style late night spots in mellow Rawai.
Laguna Rawai Plaza
The Laguna Club is busier on weekend nights and attracts a mixed crowd of Thais, foreigners and bar girls. Opposite this area is a strip of local bars where you can showcase your pool skills.
For a more lively night out head to Patong, Bangla Road.